Unit 45 – Radio Commercials

We listened to multiple radio commercials during Mr Mclaughlin’s lesson and evaluated which ones were apealing and which ones weren’t.

Advert 1.

This advert discussed a garden centre at a very quick pace therefore alot of information provided was hard to absorb. The actors had humourous voices to make the advert more interesting and appealing for a wider audience, however these voices were hard to understand making the advert less succesful.

Advert 2.

5 Bakery food distrubution was advertised here. There was calm classical music played behind a soft actors voice. The actor mainly disccused the quality bread they selland that they sell to hotels, resturants and care homes.

Advert 3.

This advert (Pleasure Island) used a lot of sound effects to appeal to children- they used screams and the sound of rollercoasters. The advert disscussed furry friends (animals) to appeal to children and describe all the main activities available.

Advert 4.

Speedy Insurance- The sound effects used in this advert of drilling portrays the equipment on sale in the shop. The actors repeated Speedy multiple times so that the audience remembered the retail name, banter was also used between the two actors to show a casual situation between normal men who can shop at Speedy. Promotional offers are also mentioned which draws the audience in and makes the audience more likely to purchase the product.

Advert 5.

This advert was not very clear as I was not sure what it was advertising. When the whole class discussed this advert there was a disagreement whether it was advertising horse racing or car racing. Apart from this I understood that the event is on the 21st of March, in Stratford and costs £10. The fast pace used in this advert definitely grabs the audiences attention and makes the advert unique to the others, however I think the pace was too quick which made the advert hard to understand.

Advert 6.

This advert was not very enthusiastic, instead of selling the retail park it just informed the audience of where it is and what is sold there. The actor spoke about well-known furniture stores such as DFS, Cousins and furniture village. The use of a rhetorical question intrigues the audience and will make them want to shop at the retail park- ‘What are you waiting for’, the audience begins to question why they haven’t already been to the retail park.

Advert 7.

The final advert used a customers view to advertise a hair clinic. The start of the advert had a slow pace to give a sad atmosphere, then when the customer went to the hair clinic the pace quickened and the atmosphere became more positive. Finally at the end of the advert a sound effect of fireworks was used to show how much the hair clinic has made his life better.